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Privacy notice

The Views on E-Cigarettes, Tobacco and their Promotion Survey collects information from people who have taken part in the Health Survey for England or the Scottish Health Survey and who have agreed to be contacted to take part in further research. It gathers information about awareness and use of tobacco, e-cigarettes and attitudes to e-cigarette advertising.

This privacy notice explains how your personal data collected through the survey are used and handled.

For the purposes of this survey, ScotCen Social Research is the data controller. The legal basis for collecting this information is legitimate interest and, as these individuals have consented to be re-contacted, consent is also an appropriate legal basis.

This research study is the result of a successful grant application to Cancer Research UK’s Tobacco Advisory Group grant programme. We want to find out whether the new regulations on the advertising of e-cigarettes which come into force in Autumn 2018 will have any impact on brand awareness, attitudes and e-cigarette and tobacco use, as well as whether the different approaches taken in Scotland and England have different impacts.


How we got your details

We got your details because you have previously taken part in the Health Survey for England or the Scottish Health Survey and agreed to be contacted to be invited to take part in further research.


What happens to the information you provide

Your answers are treated with care and with full respect for your privacy.  The information is used for statistical and research purposes only and is dealt with in accordance with data protection legislation.  We will not publish the survey results in a form that can reveal your identity.

Only ScotCen/NatCen staff will have access to your personal data, and your data will not be shared with any third parties.


How long your information is stored for

All survey responses are stored securely and confidentially under the terms of data protection legislation.  The survey dataset, containing individual level survey responses but not including anything that identifies individuals, will be stored by ScotCen Social Research for 2 years.


Your rights

Taking part in the survey is voluntary.  You are free to withdraw from any part of the survey at any time, and you do not have to answer all the questions.

Data protection legislation gives rights to individuals in respect of the personal data that organisations hold about them. These include the right to:

  • access a copy of the information an organisation holds about them;
  • object to processing that is likely to cause or is causing damage or distress;
  • prevent processing for direct marketing;
  • object to decisions being taken by automated means;
  • have inaccurate personal data rectified, blocked, erased or destroyed in certain circumstances; and
  • claim compensation for damages caused by a breach of the legislation.


How to contact us

More information for those chosen to take part is available at or by calling ScotCen Social Research on (freephone) 0800 652 9295. If you have a concern about the way we handle the information you provide as part of the survey you can either contact us directly or contact the CRUK Data Protection Officer:

The Data Protection Officer

Cancer Research UK

Angel Building

407 St John Street




If you are unhappy with the way your personal data  is being processed, you can report it to the Information Commissioner’s Office (ICO) at or by calling the ICO helpline on 0303 123 1113.