Why take part?
We really value your contribution to this study. This is why we think it's important to take part.
We know people are busy, so as a thank your time we have enclosed a £5 voucher with your letter of invitation.
This is your chance to have your opinion heard about issues like education and politics. Your opinions could go on to influence big decisions on government policy, or help charities in campaigning.
The study provides the most reliable, independent information collected on the real views of people in England, Scotland and Wales.
How UK Opinion makes a difference
Organisations quoting the study include national charities like Age UK, Oxfam and National Council for Voluntary Organisations. It is also used extensively by university researchers and the media.
The views of every person we interview are vital in getting a complete picture of what people in the UK really thinks and we hope that you will agree to take part.
A little time to make a big difference
It’s easy to say no to our interviewers, but we hope you won’t. We’re not asking for money, just that you spare a little time to share your thoughts and opinions. We know your time is precious, but our work really does make a difference. We help government and charities to make the right decisions about the big issues.