Menu
 

You are on the Natcen site

Click here for Scotcen

natcen map

You are on the Natcen site

Click here for Scotcen

natcen map

Linking data

This survey is part of a wider programme of research funded by GambleAware. For the first step, we (NatCen) asked several online gambling companies with the cooperation of the UK Gambling Commission to provide fully anonymised data about how some of their customers have been gambling online. The data includes information on what games have been played or what has been bet on, as well as how much money has been spent or won.  

However, as the data was completely anonymised, we were unable to draw a link between generalised customer behaviour and how people gamble on an individual basis. In order to bridge this gap, we have now created a survey for people who were active between July 2018 and June 2019 (the target period).

As someone who was actively using an online gambling account during the target period, we would like your permission to analyse your data from this period in conjunction with your survey answers. If you are willing to take part in this important next stage of our programme of work, simply complete our questionnaire, before which you will be asked for your consent to link your survey answers to your account data, enabling these comparisons to be made.

What information will you link to from my gambling account?

By giving your consent you are only giving permission to link survey information to your account data from July 2018 to June 2019 for the online gambling company specified in your invite email, and nothing else. The account data includes information on what games you played or what you bet on, as well as how much money you spent or won.

Why is my account information useful for researchers?

Since the previous gambling account data in the study is completely anonymised, there is very little we can infer about how different people gamble. This survey is exclusively for the people whose data was included in this dataset to give us a better understanding of different gambling habits.  

What will the information be used for?

The information will be used for statistical and research purposes only. The results will be used to create a report that explores peoples gambling habits.

Who will be able to access the information?

This survey is run by the National Centre for Social Research (NatCen). Although invitations to this survey have been sent by gambling companies on behalf of NatCen, your survey answers are confidential and operators will not have access to any responses. Only NatCen and academics at the University of Liverpool will be able to access the answers to your survey and any linked data, and this data will not contain any information that would be used to identify you. Once results from the survey have been published, academics may study these results for their own research purposes.

How will the data linkage process work?

At the start of the questionnaire you will be asked if you consent to your survey responses to be linked to your account data with the gambling company you received the survey invitation from. Following the end of survey data collection period, NatCen will send a list of Survey ID numbers who completed the survey and consented to data linkage to the gambling companies. The gambling companies will then be asked to match these survey IDs onto the anonymous Account ID numbers. This information will then be returned to NatCen so that we can link the survey responses (using the Survey ID numbers) to the account data (using the Account ID number) for analysis. No identifiable/personal information will be included in this linked dataset used for analysis. At no point in the process will then gambling operators be given your survey responses. Your survey answers are confidential and only NatCen and academics at the University of Liverpool will be able to access the answers to your survey and any linked data.

Linking data

What if I change my mind?

You can withdraw your permission to link your online gambling account and survey data prior to October 2021 by writing to: NatCen Social Research, 35 Northampton Square, London EC1V 0AX, or you can telephone: 0800 652 4568. You do not need to give a reason.